Wet N Wild has become one of my favorite drugstore brands ever since I purchased their trio palettes and their infamous "Comfort Zone" palette years back when I first started blogging. Over the past year or two, they have definitely been making a statement with other well-known and well-loved products with their "Gold Bar" highlighter and "Precious Petals" highlighter. They released matte liquid lipsticks right before 2016 ended, and those have been a hit on the web and social media. I enjoy wearing their liquid lipsticks and you can find my review on them HERE.
They also released a new foundation called the Photofocus Foundation ($5.99) with 20 shades! According to their website, this is a foundation that is supposed to be "your skin, only butter." The company has tested their foundation formula under seven different photo lighting conditions and claims that it will not leave a white cast in photos. This is a matte formula.
This foundation has gotten a lot of hype among all the other Wet N Wild products I listed above. I watched so many reviews where beauty influencers raved about this foundation. Some had oily and combination skin and others had normal to dry skin. In my mind I thought this foundation was going to be great because it seemed to have suited everyone. My verdict? Wrong.
I picked this up at a local Rite Aid for $5.99, and I was ecstatic when I found it because I've been on the hunt for it. I believe there are more shades to pick from online on the Wet N Wild Beauty website than at a drugstore, but I was able to find Golden Beige which isn't too bad of a match.
I came home and tried it on. Goodness gracious. This foundation clung onto my skin. It did not feel completely matte, but it was definitely mattifying in a sense that it was more drying in comparison to other foundations I own. I have normal to dry skin, and I knew this wasn't for me despite of what I have heard. I tried it again several times later the next two weeks at work, and I noticed it did not stay up as long as I wanted to. It accentuated my fine lines and my textured skin. Afterwards, I stopped wearing it because it made my skin look that bad. I tried it on recently (pictured below) hoping that it would somehow be different, but I had the same results. If you have normal to dry skin, I highly do not recommend this product.
I know I have "aged" over the years since I started blogging. I'm 27 now and I sure as heck don't have the skin I did when I was in my early 20's, but I know my skin isn't the worst. If this foundation accentuates my lines, bags, textured skin and all that jazz, can you imagine how it would look for an individual that is older than me? Again, this foundation was advertised as a matte-finishing foundation, and I took a risk purchasing it based on reviews I watched. This foundation is a no-go for me.
What about their PhotoFocus Concealer ($2.99 - $3.99)? Same thing. It dries quickly, but it highlights everything on your skin... in a bad way.
I hope this review was helpful! Let me know if you have normal to dry skin and this has worked for you! I used a Real Techniques Complexion Sponge to apply the foundation, and I also tried using my elf Blending Brush.
Have a great weekend everyone!