Tuesday, April 15, 2014

REVIEW: Maybelline Eye Studio Lasting Drama Gel Eyeliner in "Navy Velvet" LE

Happy Tuesday! I hope all of you drugstore makeup lovers have taken advantage of the Ulta 40% off sale! If you do not know what I'm talking about, Ulta has a variety of drugstore brands on sale for 40% off this week only. You can combine manufacturer coupons with their store $3.50 off $10+ purchase coupon HERE to maximize your savings. You bet I took advantage of the sale! I purchased all Maybelline products, one of them being this Maybelline Lasting Drama By Eyestudio Gel Eyeliner in a limited edition shade called "Navy Velvet." I've been gravitating towards colored eyeliners this past month wanting to experiment with something else other than black, so why not navy? :)

Maybelline claims that this gel eyeliner can last up to 24 hours, is waterproof and smudgeproof.

The gel liner comes in a pot and also comes with a flat tapered eyeliner brush.

The brush is wider than most liner brushes. I prefer using a flat angled liner brush when I use a gel formula since it's easier to make a winged cat eye, but this works fine.

The color is intense. I love this shade, and it does come off like it has a velvet texture.

I took the top and bottom photos after wearing it for 5 hours. The liner stayed on for the most part, but it did smudge on my lids making it not smudgeproof. 

  • Beautiful, intense color! Navy Velvet is absolutely stunning! It makes your eyes stand out a little more in comparison to wearing a black liner.
  • Easy to apply. Luckily this liner comes with a nice brush that makes it easy to apply. The liner is indeed very gel-like. It's not too creamy that it smudges right away, and not too rough where it tugs at your lids.
  • Waterproof! You will be able to wear this during the spring and summer when you hit the pool or beach! :)
  • Smudges. It is not smudgeproof like what the packaging claims. 
  • Pricey. $9.99 at the drugstore retail price. PRO: Currently $5.99 at Ulta this week only!

Will I be repurchasing this in the future? No. I adore this color, but smudging eye makeup makes me crazy. I recommend using Tarte's Amazonian Clay Waterproof Eyeliner if you are willing to spend a little more money on a good gel eyeliner, and right now you can receive 20% off until the 17th when you use the promo code: BLOOM when you check out. You can read my review on that liner HERE.

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